Retail stores should always be on top of their game, especially with pleasing their customers and buyers. Apart from the items being offered in the store, customers and clients are also looking for convenience within the physical store. Which is why retail owners should always make it a point to revamp their store for the convenience of their target market.
If you are planning to do some retail store revamping this year, be sure to include this list of suggestions to add convenience to your business place:
- Know the needs of your customers
The first thing that you need to identify is what your customers want in terms of convenience. One way to do this is to check your store and see it from the perspective of a customer/buyer. From there, you will be able to see what is lacking in terms of customer service. Be sure to take a mental note of these findings and check with your staff. You can also do a quick and simple survey and ask your current customers for feedback and areas of improvement.
- Provide seating furniture
One of the most common complaints of customers in a retail store is the lack of seating furniture for buyers. You need to remember that your customer will not just walk the aisle to check on items you are offering. Sometimes, they need to relax while thinking what items to purchase or when waiting for your staff to attend to their concerns. Be sure to provide seats for your customers. Since you are regularly updating the look of your store, you can opt for benches for hire or for lease.
- Update your window display
Window displays are not just for adding aesthetic value to your retail store. It is a key platform for marketing and advertising your latest line of products to potential customers. Most of the time, people come in to check the items on display. It would greatly help with your marketing if you can update your window displays from time to time.
- Make sure items are within reach
Next to lack of seating furniture, one thing that irks the buyers are hard-to-reach shelves. Most customers who have experienced this kind of buying pain point would rather leave the store empty-handed or wait for store staff to retrieve an item for them. This can affect your sales process and performance. Be sure to place items within reach of the buyers.
- Make purchasing quick and smooth
Long counter lines can be irritating, especially for tired customers. Improve the payment process by providing multiple payment options. If the long lines can’t be helped, place chairs along the line to ease the aching legs of store buyers. There are furniture shops that offer bench and bean bag rental in Dubai.